๐Ÿพ Press play to learn more about Before The Bowlโ„ข
and why it matters for every Paw Parent ๐Ÿ’™

๐Ÿพ Press play to learn more about Before The Bowlโ„ข
and why it matters for every Paw Parent ๐Ÿ’™

An Open Letter to Every Paw Parent Still Feeding Kibble

If your dog eats kibbleโ€ฆ this might be the most important page youโ€™ll ever read.

๐Ÿพ Press play to hear the story that started Before The Bowlโ„ข
and why it matters for every Paw Parent ๐Ÿ’™

๐Ÿพ Press play to hear the story that started Before The Bowlโ„ข
and why it matters for every Paw Parent ๐Ÿ’™

Dear Paw Parent...

Marley wasnโ€™t just a dog.

She was my shadow.

My soul-mutt.

The one who followed me everywhere.

Who laid her head in my lap when the world felt too heavy.

Who looked at me like I hung the moonโ€”and believed it.

She was the kind of dog you donโ€™t just loveโ€ฆ they become PART of you.

Losing Marley didnโ€™t just break me. It shattered something in me.

Because it wasnโ€™t just that she died. Itโ€™s that I fed her the thing that hurt her.

I opened the bag.

I poured the bowl.

I trusted the label.

And nowโ€”I'll carry that truth forever.

No one warned me.

No one told me kibble could do this.

By the time I understood, it was already too late.

Thatโ€™s the part that haunts me most.

Something I will never get over.

Not just that I lost themโ€”but that I helped it happen.

I never thought to question the food.

We used the same kibble brand for eight years.

No recalls.

No red flags.

One of the "good" onesโ€”the kind you're told to trust.

And then one dayโ€ฆ we opened a new bag.

Eleven days later, Marley was gone.

She hadn't been sick.

She wasn't old.

But something inside her broke down.

The ultrasound showed lesions on her pancreas and small intestines.

Three weeks later, Dreamer died from the same thing.

Same symptoms.

Same decline.

Same food.

We had Smitten, our youngest, examined.

The vet said he was already showing early signs of the same disease.

This is the part no one talks about:

โ€œI had changed what was in the bowlโ€ฆ but I hadnโ€™t prepared the dog who was about to receive it.โ€

You can feed the best food in the world, but if the body isnโ€™t ready to receive it?

They could get worse before they get better.

Thatโ€™s when people give up.

Not because the food failed.

But because no one taught them how to prepare their dog for the change.

After we saved Smittenโ€ฆ

I got certified as a Professional Canine Nutritionist.

And Iโ€™ll spend the rest of my life fighting for the truth that could have saved my dogs.

The truth no one else is teaching.

And it starts right here, BEFORE THE BOWL...

Thatโ€™s what Before the Bowlโ„ข is here to fix.

Thatโ€™s what Before the Bowlโ„ข is here to fix.

Itโ€™s the step everyone skips.

The step no one teaches.

And the step that changes everything.

Itโ€™s kind of like thisโ€ฆ

You canโ€™t take someone whoโ€™s eaten junk food every day for a decade,

hand them a green juice, and expect them to bounce back.

Healing takes preparation.

You have to rebuild the gut.

Support the liver.

Wake up the immune system.

Then... the body can use the good stuff youโ€™re feeding it!

Most Paw Parents donโ€™t know kibble is a problem. I didnโ€™t either. Until it was too late.

You brush off the itching.

The soft poop.

The ear gunk.

The smell.

Youโ€™re told itโ€™s โ€œnormal.โ€

Itโ€™s not.

Itโ€™s your dog trying to adapt to food that was

never food to begin with.

And sometimes? There are no signs at all.

Marley and Dreamer seemed healthy. Until they werenโ€™t.

So... what is kibble, really?

So... what is kibble, really?

Weโ€™re told itโ€™s safe.

โ€œComplete & balanced.โ€

That itโ€™s backed by science.

Designed for our dog's health.

Kibble was designed for SHELF life, not for our dog's life.

What is missing?

  • Moisture

  • Liver Enzymes

  • Bioavailable nutrients

  • Natural fats

  • Real food

And what it does over time?

It slowly burdens your dogโ€™s

gut,

immune system,

pancreas,

liver,

kidneys

Even if they look okay.

What is missing?

  • Moisture

  • Liver Enzymes

  • Bioavailable nutrients

  • Natural Fats

  • Real Food

And what it does over time?

It slowly burdens your dogโ€™s

gut,

immune system,

pancreas,

liver,

kidneys

Even if they look okay.

Kibble is not neutral

Itโ€™s not โ€œfineโ€

Itโ€™s actively harmingโ€”even if it doesnโ€™t show up right away.

Hereโ€™s how it shows up:

Itchy, inflamed skin

Chronic ear infections

Hot Spots

Allergies

Anxiety

Diarrhea or soft poop

Yeast, paw licking, or coat changes

Low energyโ€ that you just canโ€™t explain

And when you change the bowlโ€”but not the body?

You still donโ€™t get the results you want.

Because your dogโ€™s system needs preparation โ€”

especially if theyโ€™ve been on kibble for years.

Thatโ€™s why Before the Bowlโ„ข exists.

It bridges the gap between the truth youโ€™ve just learned โ€”

and the transformation your dog is finally ready for.

What Before the Bowlโ„ข is (and isnโ€™t)

Itโ€™s not a raw food course.

Itโ€™s not a doggie diet plan.

Itโ€™s not here to shame you.

Itโ€™s here to prepare youโ€”
so YOU can prepare your dog
AND
find healing thatโ€™s possible when you both are finally ready.

Inside Before the Bowlโ„ข, youโ€™ll learn...

  • Why kibble fails your dogโ€™s biology (even the โ€œhealthyโ€ kind)

  • How to read your dogโ€™s signalsโ€”poop, skin, behavior, energy

  • Why most transitions failโ€”and how to do it safely and successfully

  • How to prepare the gut, immune system, and detox pathways before you change the bowl

  • What to add to the bowl first, in what order, and why

  • How to upgrade slowly, gently, and with full confidence

11 video modules you can watch anytime

My gut prep starter plan + feeding checklist

Printable worksheets, food visuals, and digestion tracking

Gentle topper guideโ€”what to add and when

Vet conversation templates to keep you empowered

Unlimited access

Bonus: Healing tracker so you can monitor change over time

What youโ€™ll gain...

Clarity

Know exactly what your dog needsโ€”and why it matters.

Confidence

Make real changes without guilt or fear.

Peace of mind

Know that what you're feeding is aligned with how dogs are built to thrive.

TESTIMONIALS

What Others Paw Parents Are Saying

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My dog has suffered from intense skin allergies for quite awhile. It seemed that every Spring and every Autumn we had to take several trips to the veterinarian to get her skin flair ups under control. She would scratch and itch and pace around all night long. She would sometimes gnaw on her own skin to the point of causing deep inflammation and even infection. At the vets we were constantly told that our only treatment options were expensive allergy testing and allergy shots OR expensive prescription medication. The vet would push this allergy medication but never talk about possible side effects. Often her allergy flair ups would involve ear infections as well and we would be sent home with medicated ointment, antibiotics, skin spray and her ears would have to be cleaned out professionally at the vet. This was an endless and vicious cycle that cost a large amount of money at the vet. We were also usually charged fees to test her ears and skin for yeast. And usually any allergy appointment would involve additional expensive follow up visits to the vet often times being charged again for more testing. One year she had a tremendous allergy flair up!!! I had never seen it this bad. It was the Spring/Summer period and we had already been to the vet for her allergies. The vet was now pushing prescription allergy medicine quite assertively and not offering any alternative and not discussing side effects at all. I felt hopeless and scared. I had never seen my dog this bad before. I didnโ€™t want to put her on prescription pills (that were also extremely expensive) without fully understanding the side effects. But I didnโ€™t know what else to do for her? She wasnโ€™t sleeping. Every night was just endless pacing about. It was constant itching and digging on her skin. Her skin was inflamed to the point I had to put an e-collar on her so she would stop digging. She was having endless allergic reactions that seemed completely uncontrollable. Iโ€™ll never forget the first time I had a consultation with Nicole via phone. She was so calm and reassuring. (I was quite emotionally stressed out at the time) so I remember how calming her presence was. To begin with, she knew everything about the prescription allergy medicine my vet wanted to put my dog on. She knew all about the side effects and urged me not to go down that road. Nicole believed that her allergies could be treated holistically and naturally. I was shocked! No one had ever given me any options before for allergy treatment. We started by talking about my dogโ€™s diet. My dog had been eating a chicken based diet and Nicole had a lot of information about how many dogs actually suffer from chicken based allergies and just changing the protein in her diet could make a huge difference! Nicole began educating me about raw food. I learned a lot from her consultations via phone and the information she provided me via email and text message. Just changing my dogโ€™s diet reduced her allergy symptoms immediately! I was so pleased. I actually started to see a way to treat my dogโ€™s allergies whereas before I felt completely helpless. Next Nicole began suggesting herbal supplements to me that I had never heard of before. She began teaching me about herbal powder supplements I could add to my dogโ€™s food. She had us start o4 Leaf Rover Harmony that almost completely knocked out the rest of dogโ€™s allergies. The next step was to start on CBD Dog Healthโ€™s Vitality which seemed to alleviate all of my dogโ€™s skin and allergy symptoms. I would like to note that this is the first time in YEARS we have made it through an Autumn and Spring without having to run to the vet for allergy problems. We actually havenโ€™t been to the vet in quite a while which is unusual for us because previously we were running to the office every few months for either skin allergies or IBS problems. Thatโ€™s the other thing. When Nicole had us switch to a raw diet my dogโ€™s lifetime IBS problems went away! Nicole was very patient with my questions. She is super passionate about dogs and has a deep love of them and it shows in her communication and commitment to helping you help your dog. My dogโ€™s IBS added a whole other layer of issues to deal with. But Nicole never gave up and always came back with more information, advice and tactics to try and get her IBS and skin allergies under control at the same time. I felt like we were working towards a new idea of complete holistic health for my dog Keeva. I feel like thatโ€™s where we are now. Keeva now has a level of harmony and well-being that sheโ€™s never experienced before! We just had a visit from a family member who pointed out that they had never seen Keeva so fit and wonderfully healthy! And itโ€™s so amazing for her to be allergy free and vibrant! And itโ€™s such a blessing for me to see it and experience it with her! And I really credit Nicole for my dogโ€™s restored health and everything sheโ€™s done for us!!! Thank you Nicole!

Megan
Megan
Keeva's Paw Parent
15-06-2025
โ˜… โ˜… โ˜… โ˜… โ˜…

"So grateful to Nikki and Kibbleless for countless hours of consultation and working through ways to make our fur baby healthy. She always cares and seeks to get to the bottom of issues. She wants our dog to have a long life"

Tanya & Yori H.
Tanya & Yori H.
Jasper's Paw Parents
20-03-2025
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Rex will be seven this year. Heโ€™s a rescue (2019) and this home is his fourth. Heโ€™s smart, funny, protective and, innately, knows his jobs. Iโ€™m so thankful for him. I noticed we were in the vetโ€™s office about every month for one thing or another . . . . they told me he has the thickest file in the office and heโ€™s only 7 years old. He wasnโ€™t staying asleep at night. He wanted to go outside in the wee hours of the morning and then would stand in front of his bowl as if he hadnโ€™t eaten all day. I was done and tired. Iโ€™ve known Nikki 30 years and when I saw she was a nutritional pet advocate I contacted her immediately via Facebook. That was December 31, 2024. Six months later, Rex is happy, thinner, sleeping, doesnโ€™t stand by his bowl in the middle of the night, has few allergies, and loves mealtime. I donโ€™t find the end result to be that expensive. Letโ€™s be real . . . . dog food is expensive and it doesnโ€™t matter how crappy or โ€œhealthyโ€ it claims to be. Itโ€™s pricey. Nikki formulates a plan but before she does that she LISTENS. She hears what concerns you have about your pet and she treats them as her own. She trained ME to help Rex via phone calls, texts and Zoom meetings. She provides research to back up her plan, she provides a shopping list from websites and stores that use the best possible ingredients for our pets. This whole food approach is really good. Rex and I are forever grateful!

Vanessa N.
Vanessa N.
Paw Parent to Rex
08-06-2025
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My sweet 12 year old Goldendoodle was given 4 months to live after a major abdominal cancer. We were devastated. That was 11 months ago! We contacted Nikki and she was so patient and loving, not to mention incredibly patient with all my questions! We followed her Foundational Feeding Framework exactly and now she is full remission! My vet even wrote down every thing that we are feeding because even he was blown away with how well she has recovered. Her body seems much more healthy than before the cancer diagnosis. She even is playful again and enjoys her life! This program has given us more time with her and we couldnโ€™t be more grateful! No more kibble EVER for her again! Thank you Nikki, from the bottom of our hearts.

Kate A.
Kate A.
Paw Parent to Tessa
17-06-2025

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Because hereโ€™s what I know...

You love your dog.

Youโ€™re doing your best.

And you deserve the whole truthโ€”not just whatโ€™s profitable for big pet food.

You donโ€™t have to lose what I lost.

You donโ€™t have to wonder โ€œwhat if.โ€

You donโ€™t have to wait until itโ€™s too late.

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Copyright 2025. Kibbleless . All Rights Reserved.

The information provided in this email and accompanying materials is for educational purposes only and
is not intended as medical advice. Always consult a qualified professional regarding your petโ€™s specific health needs.

Kibbleless, LLC 30 N Gould St Ste R, Sheridan, WY 82801